Mercata's premise is simple: pool the purchasing power of buyers who
have a common goal of purchasing and receiving a discount on goods and
services. Then, connect those buyers with the sellers of those products
and services. Each buyer can generally benefit by achieving a lower price
than would have been possible for an individual, and sellers can benefit
by engaging in one large, low-cost transaction. In short, it's often a
win-win for both buyers and sellers.