Mercata's premise is simple: pool the purchasing power of buyers who have a common goal of purchasing and receiving a discount on goods and services. Then, connect those buyers with the sellers of those products and services. Each buyer can generally benefit by achieving a lower price than would have been possible for an individual, and sellers can benefit by engaging in one large, low-cost transaction. In short, it's often a win-win for both buyers and sellers.

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Last Updated: August 16, 2000 22:44