Our Privacy Promise
Our goal at WaddleOn.com is to be your primary source for fitness content
and community by providing you with the information and services that
are most relevant to you. To achieve this goal, we need to collect information
to understand what differentiates you from each of our thousands of other
unique users. We collect this information in the registration process.
During the registration process for certain newsletters or for community
services, you may be asked to provide us with certain information such
as your name, e-mail address, gender, age and mailing address.
Use of Information
Any personal information you provide to WaddleOn.com when registering
for newsletters and for community services is maintained and accessible
only by WaddleOn.com unless specifically stated otherwise. Our primary
goal in requesting this information is to provide its registered users
with customized information and products. This includes personalization
services, interactive communications, online shopping and many other types
of content and services. Most of these offerings are completely free to
you. In order to provide such great content and services free of charge,
we display advertisements. The better we are able to provide venues for
our sponsors and other advertising partners to reach specific demographic
segments of our user base, the more advertising revenue we earn. The more
revenue we earn, the better we are able to provide you with new and exciting
content and services. With more content and services we will attract more
users. More users means more venues for advertising. And so on. Thus,
by knowing a little about you, WaddleOn.com is able to deliver more relevant
advertisements, services and content to its users.
WaddleOn.com may use the personally identifiable information it collects
in the following manner:
- WaddleOn.com may offer its users the ability to personalize content
on the site, such as news, receive information from local running clubs,
receive personal fitness tracking information, utilize training logs
- We use the aggregate data collected to inform our sponsors as to numbers
of people who have certain demographic characteristics and the number
of those people who have seen and "clicked" on their advertisement(s).
We will also disclose to those third-party sponsors the overall demographics
available regarding who saw and "clicked" on their advertisement. No
personally identifiable information will be disclosed to these advertisers
as part of this process; only information in an aggregate form. In general,
advertisers do not want to know about you specifically. What advertisers
want is the chance to appeal to large groups of users who share certain
demographic characteristics, such as gender and age. WaddleOn.com gives
advertisers this opportunity. If we did not collect this data, we would
not be able to provide the most effective forum for our sponsors to
advertise in, nor would we be able to measure which promotions work.
- We also use the aggregate data internally to perform statistical analyses
of the collective characteristics and behavior of our registered users
and visitors, to measure user demographics and interests regarding specific
areas within the site and to determine and analyze how and where best
to use our resources. Without such data, we would not know what the
most popular areas of the site are, and we would not be able to change
and update the content and services appropriately.
WaddleOn.com may, from time to time, use your information to contact
you about changes or enhancements to the site content and services.
It is not currently possible for a WaddleOn.com registered user to delete
his or her information from the database. However, at any time you may
request to be removed from our database and we will honor such request.
You may send e-mail to [email protected]
for this request.
Any modifications to this policy will be posted in this space. We welcome
any questions or comments you have.