may use the personally identifiable information it collects in the following
Our Privacy Promise
Our goal at JohnBingham.com is to be your primary source for fitness content
and community by providing you with the information and services that
are most relevant to you. To achieve this goal, we need to collect information
to understand what differentiates you from each of our thousands of other
unique users. We collect this information in the registration process.
During the registration process for certain newsletters or for community
services, you may be asked to provide us with certain information such
as your name, e-mail address, gender, age and mailing address.
Use of Information
Any personal information you provide to JohnBingham.com when registering
for newsletters and for community services is maintained and accessible
only by JohnBingham.com unless specifically stated otherwise. Our primary
goal in requesting this information is to provide its registered users
with customized information and products. This includes personalization
services, interactive communications, online shopping and many other types
of content and services. Most of these offerings are completely free to
you. In order to provide such great content and services free of charge,
we display advertisements. The better we are able to provide venues for
our sponsors and other advertising partners to reach specific demographic
segments of our user base, the more advertising revenue we earn. The more
revenue we earn, the better we are able to provide you with new and exciting
content and services. With more content and services we will attract more
users. More users means more venues for advertising. And so on. Thus,
by knowing a little about you, JohnBingham.com is able to deliver more
relevant advertisements, services and content to its users.
may, from time to time, use your information to contact you about changes
or enhancements to the site content and services.
may offer its users the ability to personalize content on the site,
such as news, receive information from local running clubs, receive
personal fitness tracking information, utilize training logs and more.
- We use
the aggregate data collected to inform our sponsors as to numbers of
people who have certain demographic characteristics and the number of
those people who have seen and "clicked" on their advertisement(s).
We will also disclose to those third-party sponsors the overall demographics
available regarding who saw and "clicked" on their advertisement.
No personally identifiable information will be disclosed to these advertisers
as part of this process; only information in an aggregate form. In general,
advertisers do not want to know about you specifically. What advertisers
want is the chance to appeal to large groups of users who share certain
demographic characteristics, such as gender and age. JohnBingham.com
gives advertisers this opportunity. If we did not collect this data,
we would not be able to provide the most effective forum for our sponsors
to advertise in, nor would we be able to measure which promotions work.
- We also
use the aggregate data internally to perform statistical analyses of
the collective characteristics and behavior of our registered users
and visitors, to measure user demographics and interests regarding specific
areas within the site and to determine and analyze how and where best
to use our resources. Without such data, we would not know what the
most popular areas of the site are, and we would not be able to change
and update the content and services appropriately.
It is not currently possible for a JohnBingham.com registered user to delete
his or her information from the database. However, at any time you may request
to be removed from our database and we will honor such request. You may
send e-mail to [email protected] for this request.
Any modifications to this policy will be posted in this space. We welcome
any questions or comments you have.
Thought of the Day
"It isn't the socks, the shoes, the clothes, or even the speed that
makes me a runner. It's the running."
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